Hi there!
I’m Matt Herl,
a Marketing Pro

Results-driven Marketing Exec with 16+ years experience.

Always seeking new opportunities.

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Welcome to my marketing portfolio! Delighted to have you here.

Accomplished senior marketing executive driving success through dynamic B2C and B2B campaigns. Diverse industry experience with a track record of delivering impactful strategies. Let’s explore my portfolio together.

As a seasoned marketing professional, I’ve spearheaded strategic initiatives across many different industries, leaving a trail of impactful results in my wake. From captivating campaigns to shaping brand identities, my passion lies in delivering success and building strong and reliable teams.

Explore this site for a comprehensive showcase of my achievements and professional references. Witness my expertise in digital marketing, brand management, and market research, all backed by innovative strategies and data-driven insights that fuel brand elevation and sustainable growth.

5

Distinct Industres or Verticals

16

years of experience

370

Succesfull Campaigns and Counting…

Portfolio Showcase: A Snapshot of Success Across Positions

Explore a curated collection of standout projects from my diverse roles, showcasing my ability to drive impactful results and deliver excellence across various marketing positions.

Testimonials: What They Say About Me and My Work

Discover the impressions and feedback from those I’ve had the pleasure of working with. These testimonials reflect the impact of my approach and expertise, highlighting the qualities that make me a valuable asset in the marketing realm.

Matt is a dedicated and hardworking team player. He’s always willing to go the extra mile, providing valuable support in any project. With his detail-oriented and organized approach, Matt’s calm demeanor is a true asset to any organization.

Matthew is a very passionate, driven individual with the motivation to learn and grow. His apparent eagerness compliments his successes in many aspects of marketing. I’ve had the opportunity to work alongside and collaborate with Matthew on multiple projects and commend his ability to adapt to the ever-changing digital marketing world.

Matt joined our performance marketing team, impressing us with his ability to enhance channel reporting and attribution efforts. He’s a rare hybrid of analyst and digital marketer, extracting insights and applying them quickly. A team player who lends support willingly, Matt is the core member leaders want to build around.

Matthew Herl, as Head of Marketing at Barbeques Galore, amplified marketing efforts through targeted messaging, behavioral targeting, and optimized social media. With a creative approach, strong communication skills, and a proven track record, Matthew is an exceptional candidate for senior marketing roles.

Responsive, reliable, and straightforward, Matt’s effective communication made him an invaluable asset. He tackled technical challenges with confidence, quickly finding solutions. Matt’s reliability, swift decision-making, and adaptability make him an asset to any team or project.

Matt led our SEO and paid media strategy, combining innovation with analytical thinking. His expertise and creativity brought exceptional results. Beyond his professional accomplishments, Matt’s humor fostered camaraderie, making him a joy to work with. He’s an indispensable team member, always willing to share insights.

Matthew, as Head of Digital Marketing at Youtil Inc., consistently demonstrated reliability and resourcefulness. His user research and recommendations resulted in an improved product and increased sales. Matt’s positive attitude and teamwork make him a delight to work with, and I’d rehire him without hesitation.

I worked with Matt at Fracture for quite some time. We often worked together on data needs that Matt had for various marketing efforts. He was always a data-driven person, which I appreciated. Matt is also very friendly and easy to work with. I’m sure that he’d be a good addition at any company looking for a data-driven marketer.

Matthew lead on several search engine optimization projects, marketing projects and website projects. Matthew is super knowledgeable in all services he was contracted with. He is super organized, super responsible, does a great job with clients for customer service and understanding. He’s one of the best people I have worked with in my years in web development.

Matthew Herl, my manager, solidified my understanding of digital marketing and its requirements. His guidance covered advanced SEO, performance marketing, social media, and website management. Matt’s skills in client and workflow management, along with his cooperative attitude, make him a strong marketer who won’t disappoint.

Matthew Herl is a go-getter who knows marketing and analytics inside out. Since our time at Turnkey Marketing, his expertise has only grown. If you need a marketing expert, Matt is your guy. He’s constantly expanding his knowledge and certifications, making him a top choice in his field. Cheers to you, Mr. Herl!

My Journey: Exploring My Extensive Work History

From Milestones to Achievements. Unveiling the Path of my Marketing Career

Sr. Performance Marketing Analyst

Gold Alliance - Woodland Hills, CA
07/2022-05/2023

  • Deliver high-impact insights and analytics, optimizing marketing campaigns and enhancing customer engagement with a team of one.
  • Developed advanced statistical models to analyze customer behavior and predict lifetime value, resulting in a 15% increase in customer retention.
  • Leveraged social and media analytics tools to monitor brand sentiment, optimizing social media engagement and driving a 20% increase in reach.
  • Led advanced analytics, attribution, and tag management to optimize marketing campaigns, improving ROI by 47%.
  • Conducted in-depth analysis of customer segmentation and acquisition cost, leading to a 10% reduction in customer acquisition expenses.
  • Achieved 4x revenue growth for performance marketing initiatives.

Dir. of Performance Marketing

Fracture, Inc. - Alachua, FL
01/2020-05/2022

  • Grew performance marketing revenue by 50% YoY in 6 months, driving an average 10x ROAS.
  • Utilized data visualization and reporting tools to provide data-driven recommendations for campaign optimization, delivering daily, weekly, and monthly performance reports to marketing leadership.
  • Developed and refined analytical frameworks, resulting in a 25% improvement in marketing ROI.
  • Managed and optimized performance marketing channels such as TV, radio, out of home, direct mail, Google, Facebook, Instagram, podcasts, and email marketing.
  • Conducted testing and optimization of the customer journey across all touch points.
  • Managed an 8-figure annual marketing spend as the primary stakeholder

Head of Marketing

Barbeques Galore - Ontario, CA
11/2018-12/2019

  • Managed branding campaigns and event marketing initiatives across multiple channels.
  • Directed marketing and lead generation efforts to position the company in the specialty retail market as an outdoors lifestyle enthusiast authority.
  • Oversaw account budgets, internal billings, and monthly P&L to achieve financial goals.
  • Increased digital marketing ROI by 25%, driving an additional $2.5M in recurring annual revenue.
  • Developed and recommended product positioning, packaging, and pricing strategies to maximize long-term market share.
  • Led the re-branding of the company by identifying sectors, planning marketing strategies, and anticipating sales and marketing department needs for optimal growth.
  • Developed and executed online and email marketing campaigns integrated with CRM and website, leading to ease of lead capture, deal tracking, and campaign ROI.

Head of Digital Marketing

Youtil - Rancho Cucamonga, CA
10/2017 - 11/2018

  • Spearheaded the development of a customer segmentation model, improving customer targeting and personalization by 20%.
  • Implemented data-driven marketing campaigns across various channels, resulting in a 40% increase in new customer email registrations and a 50% growth in Facebook followers.
  • Successfully revamped the company’s website, leading to a 30% improvement in conversion rates, a 25% increase in lead generation, and a 15% boost in overall online sales.
  • Launched 30 new products in multiple trade channels, projected to deliver $30M+ in sales over the following 2 years.
  • Developed new brand positioning and design to drive stronger brand recall, clearer product segmentation, and greater equity consistency across diverse product portfolios.
  • Revamped website and developed in-house social media content, leading to a significant improvement in new customer email registrations, and Facebook followers.

Director of SEO

Turnkey Marketing - Corona, CA
04/2011 - 04/2017

  • Led a team of 15 specialists and managed SEO strategies for nearly 300 automotive dealerships, driving significant increases in organic traffic and online visibility.
  • Implemented a revolutionary approach to landing page generation, resulting in an 80% reduction in time spent on updating and maintaining landing pages.
  • Achieved exceptional results by optimizing keyword rankings, leading to a 40% increase in organic search traffic and a 60% boost in lead generation for clients in the competitive automotive industry.
  • Reduced product churn by implementing a strategic approach to both identify new opportunities and optimizing communication strategies.

Head of Marketing & Business Development

Mojo Advertising - Corona, CA
01/2009 - 04/2011

  • Secured $5M in new business over within first year, exceeding YoY goals by 200%.
  • Grew company’s web traffic by 250%, driving revenue growth of 15%.
  • Doubled online traffic and launched a successful social media campaign, resulting in double-digit improvements in brand preference and a 33% increase in claimed purchase frequency.
  • Received the 2010 Interactive Media Best in Class Award for a multimedia/public relations campaign.
  • Spearheaded 15 global licensing and co-branding deals, extending the business into four new categories and generating $1M in additional profit.

Sr. Brand Manager

RedTide Marketing LLC - Ogden,UT
01/2007 - 01/2009

  • Led a high-priority client go-to-market initiative, resulting in increased market penetration and brand visibility.
  • Developed and tested new sales and distribution models, guerrilla marketing tactics, and pricing structure, which proved to have a sales potential exceeding $150M.
  • Successfully grew points of purchase by over 1,000 in the San Diego test market, expanding the brand’s presence and accessibility.
  • Scaled the business model for New York and L.A., effectively adapting strategies to new markets and driving growth.
  • Improved direct store delivery economics, optimizing operational efficiency and cost-effectiveness.
  • Achieved a sales growth rate of over 6%, exceeding targets and contributing to the client’s overall success.
  • Revitalized the client’s brand through new product positioning, package design, advertising campaigns, and a Major League Baseball sponsorship, resulting in increased brand awareness and consumer engagement.

Skills Spotlight: Unlocking My Marketing Arsenal

A Powerful Blend of Expertise, Experience, and Innovative Strategies

Performance Marketing Analytics

I have leveraged data insights to optimize marketing campaigns and drive customer engagement effectively.

Statistical Modeling

I have developed advanced statistical models to analyze customer behavior and predict lifetime value, enhancing strategic decision-making.

Customer Behavior Analysis

I have conducted thorough analysis of customer behavior to identify patterns and drive retention strategies.

Social Media Analytics

I have utilized social media analytics tools to monitor brand sentiment and optimize social media engagement for improved reach and impact.

Advanced Analytics

I have employed advanced analytics techniques to derive actionable insights and enhance marketing performance.

Attribution Modeling

I have implemented attribution models to understand the impact of marketing channels and optimize campaign effectiveness.

Tag Management

I have successfully managed and implemented tags to ensure accurate tracking and measurement of marketing activities.

Customer Segmentation

I have developed effective customer segmentation strategies to target specific audiences and personalize marketing efforts.

Campaign Optimization

I have consistently optimized marketing campaigns by leveraging data-driven insights and refining strategies for better results.

Data Visualization

I have utilized data visualization tools to present complex marketing data in a clear and impactful manner, enabling informed decision-making.

Reporting

I have provided comprehensive and insightful reports on marketing performance, enabling stakeholders to assess progress and make informed decisions.

ROI Improvement

I have consistently focused on improving marketing return on investment by optimizing campaigns and allocating resources effectively.

Branding Campaigns

I have successfully managed and executed impactful branding campaigns across multiple channels, enhancing brand visibility and recognition.

Budget Management

I have effectively managed marketing budgets, ensuring resources are allocated efficiently to achieve desired outcomes.

P&L Management

I have overseen profit and loss statements, ensuring financial goals are met and marketing efforts contribute to overall business success.

Product Positioning

I have developed and recommended effective product positioning strategies to maximize market share and competitive advantage.

Pricing Strategies

I have crafted pricing strategies that optimize revenue generation while considering market dynamics and customer value perception.

Customer Targeting & Personalization

I have utilized data-driven insights to enhance customer targeting and personalize marketing campaigns for improved engagement and conversion.

Data-Driven Decision Making

I have consistently employed data-driven approaches to develop and execute effective marketing campaigns across various channels.

Conversion Rate Optimization

I have implemented strategies to optimize conversion rates, resulting in increased lead generation and sales.

Lead Generation

I have effectively implemented lead generation strategies, resulting in a consistent flow of qualified leads for the business.

SEO Strategies

I have developed and executed successful SEO strategies, leading to increased organic traffic and online visibility for clients.

Leadership

I have demonstrated strong leadership skills by effectively guiding and inspiring teams to achieve goals, fostering a collaborative environment, and making strategic decisions that drive organizational growth.

Team Building

I have built high-performing teams by fostering a culture of collaboration, encouraging open communication, recognizing individual strengths, and promoting a shared sense of purpose, resulting in improved teamwork, productivity, and overall success.

Let’s Connect and Fuel Your Success!

Whether you’re seeking business growth or talent acquisition, reach out using the form below. Let’s collaborate and achieve remarkable results together.

Stay Connected and Join the Conversation!

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