Search toggle
(352) 766-1179
Search toggle
(352) 766-1179
Search toggle
What are you looking for?

Get Predictable Admissions Without Risky Marketing

We help addiction treatment and mental health programs attract qualified inquiries with ethical, data-driven marketing — no gimmicks, no guesswork, and no compliance blind spots.

Start Here Learn More
img-001

Finally See What’s Working — and What Isn’t.

Most treatment programs operate blind. We fix your tracking, reporting, and analytics so you can make decisions confidently — and stop wasting budget.

Fix My Tracking Learn More
img-002

Marketing Built for Treatment Centers. Not General Agencies.

Behavioral health requires a different approach. We understand your regulations, your admissions workflow, and the risks other agencies overlook.

Start Here Explore Services
img-003

The Problems We Solve

Image 001

Understand What’s Hurting Your Visibility

Most treatment programs suffer from outdated SEO, technical issues, or low-value content. We identify the exact reasons you’re not appearing where families and clients are searching.

Image 002

Build a Predictable, Compliant Ads Strategy

Google Ads for treatment is highly regulated. We structure campaigns to attract real inquiries, avoid risky keywords, and protect your compliance posture.

Image 003

Get Full Transparency Into What Drives Admissions

No more guessing. We build clear tracking systems so you know which channels generate qualified calls and forms — and which ones burn money.

Who We Work With

Detox & Inpatient Programs

We support detox and residential facilities with strategies built to attract high-intent inquiries while respecting clinical and compliance boundaries.

PHP, IOP & Outpatient Clinics

We help step-down and outpatient programs build consistent visibility and attract qualified clients who match program fit and insurance requirements.

Mental Health Treatment Centers

From standalone mental health clinics to dual-diagnosis facilities, we create ethical marketing systems tailored to unique regulatory and audience needs.

Telehealth & Hybrid Models

We help remote and hybrid providers expand reach responsibly, using compliant marketing frameworks that work across multiple states and care modalities.


Behavioral Health Providers Scaling Ethically

We partner with organizations focused on long-term growth, creating transparent systems that support sustainable admissions rather than volume-at-any-cost.

Medication-Assisted Treatment Programs

We help MAT programs navigate strict advertising rules and build trust-driven visibility that generates appropriate, qualified inquiries in their service areas.

What Makes Us Different

Paragraph Image

Specialized Marketing for Treatment Providers

Addiction treatment and mental health marketing isn’t like other industries. Regulations, competition, insurance limitations, and ethical boundaries all shape how you grow online. We specialize exclusively in rehabs, detox programs, PHP/IOP, outpatient clinics, and mental health providers — giving you strategy built for your world, not generic agency playbooks.

Learn More

Industry Expertise

We understand addiction treatment, mental health, and behavioral health — including the compliance boundaries that other agencies overlook.

Learn More

Ethical & Compliant Strategies

No grey-area tactics. We build long-term visibility with transparent reporting and responsible advertising practices.

Learn More

Clear, Actionable Reporting

You’ll always know what’s driving admissions — with dashboards, monthly reports, and real insights you can make decisions from.

Learn More
0
Happy Clients
0
Campaigns Launched
0
Hours invested
Image 001

It's what we do.

We help treatment and mental health programs gain predictable admissions by improving visibility, fixing tracking, and building ethical campaigns designed for real-world operations.

  • Qualified Inquiry Generation
    We focus on generating inquiries aligned with your level of care, service area, and program goals so every lead fits your admissions workflow.
  • Search Visibility Improvements
    We strengthen the technical, local, and content signals that influence how clients and families find your program online — responsibly and sustainably.
  • Reliable Tracking & Reporting
    We repair broken attribution and deliver reporting you can trust, giving you clear insight into what actually drives your admissions pipeline.
  • Budget Efficiency
    We make every dollar count by refining campaigns, improving bidding, and eliminating waste, all backed by transparent and consistent communication.
Image 002

And this is how.

Our process is structured, accountable, and built for operators who need clarity — not noise — with each step designed to support dependable, long-term admissions growth.

  • Audit & Assessment
    We examine your SEO, Ads, tracking, and reporting to uncover gaps and opportunities that impact your visibility and inquiry quality.
  • Strategy & Roadmap
    We build clear, prioritized plans tailored to your level of care, resources, and goals, ensuring every step has purpose and measurable impact.
  • Implementation
    We execute ethical campaign builds, tracking fixes, and visibility improvements with complete transparency and alignment to compliance standards.
  • Ongoing Optimization
    We refine campaigns continually using real performance data, giving you changes you can see and explanations you can understand — no black boxes.

Your Admissions Shouldn’t Depend on Guesswork

Most treatment programs never get reliable reporting, clear channel attribution, or structured marketing systems. We help you understand exactly where your inquiries come from — and how to create more of them responsibly.

Frequent Questions & Answers

How long does it take to see clearer reporting?

Most programs see cleaner reporting and fixed tracking within the first 2–4 weeks. Full attribution clarity improves as more validated data flows through your campaigns.

What makes treatment-center marketing different?

Strict regulations, competitive markets, insurance requirements, and ethical boundaries make this space unique. Every tactic must be compliant, accurate, and built for real admissions workflows.

How do you ensure compliance?

We avoid risky language, outcomes, guarantees, and misleading claims. Every campaign passes a compliance review to align with advertising rules, platform policies, and treatment-industry standards.

Can you work with small or growing programs?

Yes. Many of our clients are emerging or expanding programs. We build strategies matched to your census goals, resources, and level of care.

What does the onboarding process look like?

We start with a full audit of your SEO, ads, tracking, and reporting. Then we deliver a prioritized plan, implement fixes, and begin measurable improvements in visibility and inquiry quality.

Do you replace our current team or work alongside them?

Either. We can operate as your full marketing partner or support internal teams with strategy, reporting, and campaign management — whichever best fits your structure.

Will you take on competing programs in our area?

We avoid direct conflicts. If you operate in a defined local or regional market, we only partner with programs whose service areas don’t overlap yours.

Do you guarantee admissions or census increases?

No. Compliance rules prohibit outcome guarantees. What we do guarantee is transparent reporting, ethical strategy, and systems designed to support long-term, reliable growth.

avatar-006
“HerlCo gave us clarity we didn’t even realize we were missing. Their reporting, strategy, and communication helped us finally understand what was working... and what wasn’t.”
Founder, Tennessee Behavioral Health

Learn More From Our Experts

Illustration of a woman analyzing Google Ads performance ethically with a magnifying glass, document, and Google Ads icon, representing marketing insights for addiction treatment and mental health providers.

How Treatment Centers Can Improve Their Google Ads Performance Ethically

Many addiction treatment and mental health providers struggle with ad performance because of compliance restrictions and tracking gaps. Here’s how to improve results without risky tactics.

Illustration of a man reviewing SEO data with a magnifying glass and analytics sheet, symbolizing search optimization for addiction treatment and mental health providers.

Why SEO Works Differently for Rehab and Mental Health Providers

SEO in behavioral health isn’t like other industries. Competition, intent, and regulatory considerations all shape how centers appear in search. Here’s what actually matters.

Illustration of a woman of color analyzing tracking and engagement data on a laptop and phone, representing digital analytics for addiction treatment and mental health providers.

Fixing Tracking Issues in Behavioral Health Marketing

Missing data, duplicate conversions, and unclear attribution make strategy nearly impossible. Learn how to build reliable tracking for addiction treatment and mental health clinics.

cta-section-image

Ready to Improve Your Admissions Clarity and Predictability?

Get a data-driven assessment of your marketing and a clear, actionable plan to increase qualified inquiries — ethically and responsibly.

Start Here
See Services